Well Seated

Overview

Well Seated was developed to reintroduce vintage furniture with a refined, modern appeal. This project focused on crafting a brand identity that blends nostalgia with contemporary aesthetics, making timeless furniture pieces feel relevant and aspirational. Through strategic creative direction, Well Seated transformed from a simple vintage collection into a curated experience—where every piece tells a story of craftsmanship, character, and comfort.

Clent

Emily Yin

Design Concept

The Well Seated brand embodies a fusion of heritage and modern sensibility. The design direction balances rich textures, warm tones, and editorial-style photography to highlight the artistry of each piece. A sleek yet understated brand identity ensures that the furniture remains the focal point, while thoughtful storytelling reinforces the idea that these pieces are not just décor—they are functional works of art with a past and a future.

Result

The final brand identity for Well Seated is a seamless blend of sophistication and character. The combination of curated visuals, elegant typography, and a minimalist yet inviting aesthetic creates an immersive experience. By positioning vintage furniture as a luxury lifestyle choice rather than a niche offering, Well Seated now stands as a destination for those who appreciate history, design, and quality craftsmanship.

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Well Seated

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