Fizz Hard Seltzer
2022
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Brand Strategy & Packaging Design
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Overview
Fizz was developed to redefine the hard seltzer experience with a bold, refreshing, and escapist brand identity. The project focused on crafting a high-energy, visually striking packaging design paired with a strategic brand direction that positions Fizz as the ultimate go-to drink for vibrant social moments. Every element—from the flavor-forward design to the bold color palette and playful typography—was meticulously designed to reflect the brand’s mission of bringing paradise to every sip.
Clent
Private Client
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Design Concept
Fizz embodies a tropical escape in a can, blending vibrant, juicy hues with bold, modern typography and dynamic imagery to evoke excitement, fun, and indulgence. The brand balances adventure and sophistication, ensuring that every detail—from the sun-soaked visuals to the refreshing, fruit-driven identity—captures the essence of effortless enjoyment.
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Result
The final brand identity is a seamless fusion of energy and elegance, where every design choice—from the tropical-inspired color scheme to the sleek, high-impact packaging—creates an irresistible shelf presence. The result is a hard seltzer brand that stands out, excites, and transports consumers to their own personal paradise with every sip.
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